Why Purpose is Personal is a TEDx talk I gave at the TEDxYouth @ Sunset Beach event in Vancouver on September 9th 2022. The core question I wanted to answer was: why is the advice of gurus and experts often so unsatisfying when it comes to finding true purpose in life? This quest took me to the emerging science of meaning and purpose, which invites us to take a radical leap forward to a truly “n of one” approach to our lives. In other words, meaning isn’t general, or theoretical: it’s personal. You can access a PDF with the sources and references I refer to in this talk by subscribing to my Guerrilla Wisdom (https://fredpinto.substack.com/about) substack here (https://fredpinto.com/sources-references-why-purpose-is-personal-tedx-talk/).